Luvia
Branding, Art Direction, Social Media | Client: Luvia
Luvia is the first all-glass water filtration pitcher, created by glass artist Jacob Shumaker. It brings together sustainable materials and craftsmanship to create a product that is both more beautiful and environmentally friendly, and built to last for generations. I worked closely with Jacob to develop the brand from the ground up, defining its mission, vision, and values. From there, I developed a brand identity system and brand voice that reflected those values. I shepherded the brand through a successful crowdfunding campaign, overseeing all design and brand operations across all aspects of the business.
Kickstarter Video
Jacob, director Benjamin Markus and I worked together to develop the campaign video for our Kickstarter. The purpose of this video was to succinctly state our mission, lay out our value propositions, and inspire people to support us on our journey.
Directed by Benjamin Markus, produced in collaboration with Sunny Sixteen
Photography
We worked with photographer Ben Lindbloom to create a look that elevates Luvia, positioning it as a luxury product.
All photography by Ben Lindbloom
Social Media Content
A big part of building and connecting with an audience was building out our social media platforms, where we could speak directly to them. Through a wide range of content, we included our audience on our journey, inviting them into the process, educating them about the issues involved, and interacting directly with them.
