North Pole Noir

Concept Development, Illustration | Client: Valve

To surprise and engage the Steam community, we created a 12-part narrative that was released one page per day for the duration of their 2015 Winter Sale. The film noir and pulp-inspired comic put a dark twist on holiday traditions, pairing a hard-nosed, gritty tone with fairy tale characters and tropes for comedic effect. Corresponding interactive story elements and hidden easter eggs increased engagement, and prompted heated discussion amongst the Steam community.