Rose. Rabbit. Lie.

Branding | Client: Cosmopolitan Las Vegas

Rose.Rabbit.Lie. is an entertainment venue at The Cosmopolitan of Las Vegas. The club is fancifully imagined as “A Grand Social Experiment,” where the classic past blends with the distant future in an experience of mystery and excitement. The identity that I developed uses a rose element derived from the ancient “sub rosa” motif and suggests hidden meaning and story. Defying conventional logic, this curious key signals that in this realm, all rules and preconceived notions are off the table, and anything can happen.